Product Brand Manager Job at Made by Gather, New York, NY

cWxMM3RsWFZhaVBuajJ6SzVIVVJEekhzd3c9PQ==
  • Made by Gather
  • New York, NY

Job Description

PRODUCT BRAND MANAGER

Made by Gather, a B2B portfolio of small kitchen appliance brands, is looking for a Product Brand Manager to join the Product Branding team. Reporting to the Director of Brand Product Management, you are an experienced consumer centric product strategist who has knowledge of the small kitchen appliance market. You are curious about the world of kitchenware and have experience identifying product white space, brand positioning and compelling consumer centric messaging strategies to bring product to market successfully.

RESPONSIBILITIES:

  • Keeping the brand/s market position in mind, identify consumer and sales trends for opportunities to expand assortments into new innovative white space. Brands include our Beautiful, CRUX, and BELLA and sub-brands.
  • Utilize consumer insights to aid in crafting strategy such as new product development ideas and/or product positioning in the marketplace.
  • Be a part of Seasonal Strategy meetings aiding the Director with gathering information for presenting hindsight, insights, and opportunities for seasonal innovations for the brands.
  • Partner with Director and Product, Engineering on new product development initiatives and brief these teams and Marketing to kick off concepting.
  • Work with Marketing Brand leads to assure consistency of messaging across packaging, in-store signage/POPs, e-comm, and other marketing assets: this includes various asset review, conducting periodic audits of packaging in context, and PDP review to ensure features and benefits show up consistently and on-brand – from Amazon overlays to packaging in major retailers nationwide.
  • Collaborate with creative team and copywriter to create and/or review briefs to ensure alignment with product marketing and messaging strategy.
  • Collaborate closely with the customer care team to gather and analyze consumer insights, product feedback, and data from the customers, translating the analysis into specific action plans that align with business goals.
  • Translate consumer and customer (retailer) objectives into compelling product marketing campaigns, working closely with your branding and commercial marketing counterparts to bring them to life.

QUALIFICATIONS:

  • 4+ of experience working within the consumer goods industry, preferably small kitchen appliances or other consumer electrics; multi-brand portfolio experience a plus.
  • Bachelor’s degree in marketing, or related field.
  • Proven track record of building and fostering strong relationships with internal and external teams to optimize growth.
  • Self-starter who is confident taking initiative and making decisions quickly.
  • Excellent verbal and written presentation skills.
  • Willing to travel domestically/internationally 30% of the time.
  • Ability to juggle many priorities while at the same time maintaining excellent attention to detail and a positive, collaborative attitude.

*Full-time position with a competitive salary and comprehensive benefits program, remote, extended medical/dental/vision, 401K plan company match, EAP, discount program, holidays, and Summer Fridays.





PI749c1a99e4cb-30492-35705500

Job Tags

Holiday work, Full time, Summer work, Seasonal work, Remote job,

Similar Jobs

PruTech Solutions, Inc.

Government Affairs and Client Relations Job at PruTech Solutions, Inc.

 ...Public Sector Sales Team, a group who is dedicated to helping government agencies and other public service organizations deliver better...  ...technology) services opportunities to departments / agencies in State of Florida local governments. Work(ed) in or sold to government... 

Allied Resources Technical Consultants

Maintenance Manager Job at Allied Resources Technical Consultants

 ...Maintenance Manager | Allied Resources Technical Consultants About the Position: Allied Resources is looking for a Maintenance Manager...  ..., and performance evaluation for maintenance technicians and grounds personnel. Supervise grounds and landscaping staff to... 

Tandym Group

Credit Portfolio Trader - Broker Dealer Job at Tandym Group

 ...skilled and driven Credit Portfolio Trader to join our esteemed trading desk at our broker-dealer firm. This role presents a unique...  ...collaborative and fast-paced environment Desired Skills: ~ Experience working within a Bank, Hedge Fund, and/or Proprietary Trading firm... 

Watco

Conductor - McPherson, KS Job at Watco

 ...Starting Hourly Rate: $20.00 Description The conductor position will be to control and coordinate the train movements while switching railcars whether in the yard of a railroad, industrial plant, or similar location to facilitate the unloading and loading... 

The LiRo Group

Project Manager, Claims Analyst Job at The LiRo Group

 ...We have an immediate need for a Construction Project Manager, Claims Analyst in Poughkeepsie, NY . Come join our team! We are looking to build services and capabilities through the growth of our key asset- our staff. Ranked among the nation's top A/E firms...